With the lockdown rules bringing down the shutters on many offline stores, retail brands have been forced to open or scale online stores to reach consumers. With footfall and retail visits expected to remain low for months, a permanent shift in consumer behaviour towards online buying is inevitable. Thus, it is time for retail brands to also embrace the D2C way of life and use online tools to go directly to the consumer!
This guide aims to help brands and offline retailers to build and scale up their digital or D2C brand seamlessly.
The guide will help you understand the various opportunities, options for brands, managing the supply chain, automation across business processes, optimising marketing to maximise reach and more.