Project Description
Blue Tokai – Customized approach to success
Key metrics impacted
CTR – Click Through Rate | CPC – Cost Per Click | CR – Conversion Rate
How do we do it
Visibility
Right keyword selection & bid optimization
Leveraged intelligence from Revstack & optimization of Reviniti
Buyability
Impacted Conversions
Ensured retail readiness and data-driven promotion strategy
Pricing
Discounts & Bundling
Leveraged deals & sales days tactics to increase conversions
Portfolio Alignment
Promoting cross sell
Display ads of coffee products on own equipment listings & vice-versa
Review feedback
Proactive content updates
Addressed specific issues – example installation difficulties or misrepresentation of features
Strategic Interventions
Brand building
Built organic ranking by strategic sponsored ad placements