Project Description

Blue Tokai – Customized approach to success

Key metrics impacted

CTR – Click Through Rate | CPC – Cost Per Click | CR – Conversion Rate

How do we do it


Right keyword selection & bid optimization

Leveraged intelligence from Revstack & optimization of Reviniti


Impacted Conversions

Ensured retail readiness and data-driven promotion strategy


Discounts & Bundling

Leveraged deals & sales days tactics to increase conversions

Portfolio Alignment

Promoting cross sell

Display ads of coffee products on own equipment listings & vice-versa

Review feedback

Proactive content updates

Addressed specific issues – example installation difficulties or misrepresentation of features

Strategic Interventions

Brand building

Built organic ranking by strategic sponsored ad placements

Let’s Make Things Happen

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