HP – Increase in Ecommerce market share

ACoS – Advertising Cost of Sale | CTR – Click Through Rate | BSR – Best Sellers Rank

Reallocated spends to generic keywords

We grew CTR from 0.52% to 0.91% over a 6 month period

Impacted Conversions

Data helped the brand to improve content scores on top 20 SKUs from 68 to 80. Internal taskforce set up for 200 SKUs

Countered competitive threat

One competitive Product was responsible for 50% sales. Using RPI we made specific recommendations

Promoting outliers

Moved inorganic visibility to high conversion, low visibility metrics
Reduced focus on top-sellers

Negative feedback loop

Addressed specific issues – example installation difficulties or misrepresentation of features

Blocking competition

Keyword wise data helped the brand to block top performing competition keywords to negate intensity