ROAS – Return On Advertising Spend | CPA – Cost Per Acquisition | CPC – Cost Per Click

Scientific keyword-product selection

Managed over 100k keyword changes per month

Impacted SERP rankings

Real time bid management to ensure products getting discovered via ads

Countered competitive threat

Pricing strategy development to promote bundling offers & subscription savings

Cross sell strategies

Promoting other products also from portfolio using ads

Positive feedback loop

Addressed specific FAQs in description, Q&A section and product images

Leveraging competition

Brand ads on competitor products to promote Zingavita as substitutes