Project Description
Zingavita – Launch to category domination
Key metrics impacted
ROAS – Return On Advertising Spend | CPA – Cost Per Acquisition | CPC – Cost Per Click
How do we do it
Visibility
Scientific keyword-product selection
Managed over 100k keyword changes per month
Discoverability
Impacted SERP rankings
Real time bid management to ensure products getting discovered via ads
Pricing
Countered competitive threat
Pricing strategy development to promote bundling offers & subscription savings
Portfolio Alignment
Cross sell strategies
Promoting other products also from portfolio using ads
Proactive content interventions
Positive feedback loop
Addressed specific FAQs in description, Q&A section and product images
Brand Launch
Leveraging competition
Brand ads on competitor products to promote Zingavita as substitutes