Project Description

Zingavita – Launch to category domination

Key metrics impacted

ROAS – Return On Advertising Spend | CPA – Cost Per Acquisition | CPC – Cost Per Click

How do we do it


Scientific keyword-product selection

Managed over 100k keyword changes per month


Impacted SERP rankings

Real time bid management to ensure products getting discovered via ads


Countered competitive threat

Pricing strategy development to promote bundling offers & subscription savings

Portfolio Alignment

Cross sell strategies

Promoting other products also from portfolio using ads

Proactive content interventions

Positive feedback loop

Addressed specific FAQs in description, Q&A section and product images

Brand Launch

Leveraging competition

Brand ads on competitor products to promote Zingavita as substitutes

Let’s Make Things Happen

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