CTR – Click Through Rate | ACoS – Advertising Cost of Sale | CR – Conversion Rate

Reallocated spends to competitive keywords

Leveraged intelligence from Revstack & optimization of Reviniti

Impacted SERP ranking

Ensured category high content scores and data-driven marketing strategy

Countered Competitive Threat

Keyword wise data enabled the brand to block top performing competition keywords

Promoting cross sell

Display ads of other shoe products on own product listings & vice-versa

Consolidated data from multiple marketplaces

Ensured visibility and proactive actions across marketplaces to support the brand’s success

Data-driven pricing

provided analytics supported price actions to optimize promotions
based on demand, margins, and competition