Project Description
Neeman’s Shoes – Cross marketplace management
Key metrics impacted
CTR – Click Through Rate | ACoS – Advertising Cost of Sale | CR – Conversion Rate
How do we do it
Visibility
Reallocated spends to competitive keywords
Leveraged intelligence from Revstack & optimization of Reviniti
Buyability
Impacted SERP ranking
Ensured category high content scores and data-driven marketing strategy
Pricing
Countered Competitive Threat
Keyword wise data enabled the brand to block top performing competition keywords
Portfolio Optimization
Promoting cross sell
Display ads of other shoe products on own product listings & vice-versa
Cross Marketplace Intelligence
Consolidated data from multiple marketplaces
Ensured visibility and proactive actions across marketplaces to support the brand’s success
Promotion Strategy
Data-driven pricing
provided analytics supported price actions to optimize promotions
based on demand, margins, and competition