Bursting Shampoo Bubbles

A Generative AI-based Analysis​​

The report delves into market landscape, consumer buying behavior, trends, opportunities & white spaces, along with top brands performance of shampoos on Amazon India. Leveraging Generative AI technology, 1DS has analyzed unstructured user- generated data from various sources such as search queries, customer reviews, and sentiment analysis using Large Language Models (LLMs) to understand consumer intent, decision drivers, and satisfaction drivers.


The Report Covers 20 Brands Analysis Over

723

Shampoo SKU’s on Amazon India

15

Micro features in-depth Coverage​

16,358​

Customer Reviews​

30,218​

Relevant AMS Search Terms

Uncovering Insights On​

  • Market Overview
  • Market Segments
  • Market Concentration by Features
  • Customer Search Behaviour
  • Functionality Preference
  • Voice of the Customer
  • Opportunity Explorer & White spaces Identification
  • Hero Concept Products


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