Ecommerce majors Amazon and Flipkart are set to kick off their annual festival season sales from 27 September 2024 offering brands golden opportunities to boost sales, increase visibility, and tap into a vast audience.
Flipkart is said to witness a record 1.4 Bn customer visits over early access and seven days of the shopping festival. Similarly, Amazon’s Great Indian Festival 2023 has been its biggest shopping event, with over 38,000 sellers achieving their highest-ever single-day sales where more than 4 million new customers shopped for the first time.
So, how do you ensure your brand gets its piece of this billion-dollar pie?
- Optimize Your Campaigns in Real-Time
The competition is fierce and your ad campaigns can quickly become outdated as others up their game.
Keep your campaigns agile! For this you don’t only need to customize your campaigns to suit the preferences and needs of consumers in specific regions but also monitor performance in real-time to tweak your ad creatives, adjust budgets and double down on the high-performing ads.
The goal is to stay active and allocate resources where they’re working hardest—especially during those peak shopping hours when everyone’s cart is filling up.
- Leverage Product Performance Data
With the massive traffic surge, it’s tough to know which products will hit it big.
Dive into your product performance reports to identify your top sellers. Promote these hot items front and center while bundling them with related products to drive up your average order value (AOV)
Smart inventory management here will save you from stockout nightmares.
- Optimize Your Keyword Strategies
Staying visible during one of the year’s most traffic-heavy events can feel like swimming upstream.
Keywords are your secret weapon. Focus on trending terms in your category to refine your search placements and boost product visibility. This isn’t just about getting clicks—it’s about making those clicks count. Dial in on the right keywords so you’re not throwing cash at terms that just won’t convert.
- Use Granular, Hourly Data
Sales ebb and flow throughout the day and hitting the right time is like catching lightning in a bottle.
Track your ad performance hour by hour. You want to know exactly when shoppers are most active in your category. Then, optimize your bids to ensure your ads shine brightest during those peak windows. This is how you maximize visibility and capitalize on key moments.
Think of demand forecasting like your crystal ball—it helps you predict what’s hot so you can stock up and serve up exactly what your customers want, without breaking a sweat.
- Keep all your ecommerce and quick commerce platform in top shape
In today’s omnichannel landscape, the customer journey is multitouch and no longer linear. Consumers frequently use different platforms before making a purchase decision.
To maximize conversion, ensure that all digital channels — from websites and social media to even quick commerce marketplaces — are optimized and aligned.
A seamless, integrated experience will help capture potential buyers at every stage of their journey.
- Focus on Customer Retention Post-Sale
Making a sale is great, but converting a one-time buyer into a loyal customer is where the magic happens.
Use post-sale data to analyze buying patterns and set up retargeting campaigns. Engage customers after the sale to build a lasting relationship. Maybe it’s a “thank you” email with a personalized discount or an invitation to check out your new arrivals.
The first sale is just the beginning! Keep the love alive with post-sale follow-ups that keep the convo going and turn one-time buyers into your brand’s biggest fans.
The Bottom Line:
This is your moment to shine, but success depends on smart, data-driven strategies. Whether it’s optimizing your ad spend in real time, promoting your best-performing products, or tapping into the potential of emerging markets, it’s all about being proactive, agile, and customer-focused.
With these insights, you’re well-equipped to navigate the complexities of this blockbuster sales event. Go ahead, embrace the chaos, and turn those clicks into conversions!
