As founders, we were looking to solve a big, big problem – and one that had not in our minds been solved before. The trend lines for growth of Ecommerce and share of Ecommerce for brands across countries/markets were very obvious. However the deeper we dug, the more we realized that Ecommerce was a “black box” for even some of the largest companies. Everyone talked about leveraging the data that was available, but how was this even to be done? Our epiphany was that there has to be a technology solution where we combine data from both crawling Ecommerce marketplaces and brand proprietary data to drive Ecommerce success.