Fixing the funnel Understanding shopper’s discovery - leveraging user generated content to discover Intent from search terms , decision consideration drivers from Q&A and satisfaction from reviews
Portfolio optimization and New product launch opportunities Understanding category trends and white spaces from product features and competitor lens and capture untapped demand
Improving Brand Perception and Campaign Optimization Based on NPS analysis of post purchase reviews, optimized content listings and media ads
Fixing the funnel Understanding shopper’s discovery - leveraging user generated content to discover Intent from search terms , decision consideration drivers from Q&A and satisfaction from reviews
Portfolio optimization and New product launch opportunities Understanding category trends and white spaces from product features and competitor lens and capture untapped demand
Improving Brand Perception and Campaign Optimization Based on NPS analysis of post purchase reviews, optimized content listings and media ads