Learn how 1DS helped a Personal Care Brand increase its visibility and achieved #8 Best Seller Rank with improved conversion rate of 80%
About the Client
The client is a leading global personal care brand that operates across multiple categories in more than 200 countries.
1DS Approach
We implemented a multi-pronged approach, leveraging data-driven insights and automation to propel their performance. Reviniti’s ad automation platform became the core, streamlining campaign management, media analysis, and real-time optimization. This enabled us to make data-backed decisions and fine-tune bids for maximum impact.
Keyword Strategy Revamp:
A crucial aspect of our strategy involved a comprehensive keyword analysis to ensure optimal campaign efficiency and targeted the right audience effectively.
Precision Targeting:
To enhance ad delivery and maximise reach and conversions, we employed dayparting tactics by targeting peak buying times. Smart negative keywords ensured efficient spending.
Collaborative Success:
The cornerstone of this success story was the close collaboration between our team, the client, and the Amazon team. Open communication conquered e-commerce complexities.
Key Impact
- Inverted their existing RoAS & CPC trend with RoAS improvement by 2.5x and CPC improvement by over 40%
2. Achieved an all-time best ranking of #8 from #20 in Moisturizer Category Best Seller Rank.
3. Keywords Performance:
- Branded Keywords- Reduced spends from 25% to 20% (at search term level)
- Competition Keywords – Improved conversion rate by 80%
- Generic Keywords – Reduction in CPC by 60% while maintaining spends
1DS Key Interventions:
- 285 RoAS improvement automations
- 740 Dayparting actions
- 23 Automated Buybox actions
- 44 Negative Keyword actions
- 1640 new Targets addition for improved targeting
Beyond the Numbers:
1DS Reviniti’s data-driven approach, automation & productized service serves as a valuable blueprint for brands seeking to navigate the ever-evolving e-commerce landscape and achieve similar levels of success. By focusing on these elements, 1DS was able to completely transform the brand’s presence on Amazon, propelling them from a struggling contender to a leading force in the online marketplace.
