From Roots to Ends
An in-depth Shampoo Analysis on Amazon UK Leveraging Generative AI Models

Helping the Brand Enhance its Presence on E-marketplaces

Learn how 1DS deployed data to help a major FMCG gain market share by 16% and increase visibility by 12%

About the Client and their Objective

The client is a corporate unicorn in a D2C ecosystem that has invested in some of the biggest retail consumer brands. Since its inception, the client has created a varied portfolio of firms in sectors including beauty, home care, personal care, nutrition and wellness, fashion jewellery, and eyewear.

The client wanted to track its performance on various e-commerce channels like Amazon, Flipkart, JioMart, etc. and were keen on improving their market share and visibility across channels.

Performance Assessment

Enabling the client with unique first-party & collective third-party data for channels, including Amazon, Flipkart, JioMart, FirstCry, etc., for them to asses & track the performance of their brands and take apt measures.

Data Management

1DS helped kick-start the initiative to help the brand retrieve its data to track performance and market presence. We discovered accurate data from multiple sources and collated them in an easy-to-understand format for the technology team.

Brand Management

Our collated data helped our client’s sales and marketing team understand market essentials, identify successful marketing campaigns, improve their decision-making, and leverage this data to enhance their brand presence on the marketplaces.

Marketplace Visibility

Enhanced brand presence and improved performance with the help of data helped our client gain a strong positioning in the marketplaces for their multiple brands and increase their sales numbers.

Key Impact

16% QoQ

12% Visibility Improvement

15% Improvement in Sales Growth

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