Learn how 1DS helped a Face Care Brand double its RoAS, supercharge their impressions and efficiency in a month.
About the Client
The client is a Face Care Brand with active presence across online & offline channels.
1DS Approach
We implemented a multifaceted approach to achieve the client’s goals. Here’s how:
- Data-Driven Bidding: We leveraged machine learning algorithms to optimise bids in real-time. This ensured our client’s ads were displayed at the most cost-effective times and placements.
- Strategic Keyword Expansion: A comprehensive keyword analysis identified new, relevant keywords with high search volume and lower competition. This expanded the client’s reach to a wider audience.
- Rule Based Automation: Utilizing Reviniti’s rule based automations to improve capital efficiency
Key Impact
- Impressions boost to 2.7x while reducing Cost per Mille (CPM) by 43%
2. Increased Total Return on Ad Spend (RoAS) by 72% and RoAS improving to more than 2x
3. Reducing Cost per Add to Cart (CPATC) by 27% while scaling spends by more than 405
1DS Key Interventions:
- 1341 bid adjustments
- 214 strategic keyword additions
- 41 automated rules implemented
Beyond the Numbers:
This case study demonstrates the power of data-driven advertising strategies. By combining advanced bidding techniques, strategic keyword expansion, and creative optimization, we were able to deliver exceptional results for our client. This approach serves as a blueprint for brands seeking to maximise impressions, improve efficiency, and achieve outstanding return on ad spend.
