Grew Discoverability & Buyability in Japan

Learn how 1DS helped an American multinational information technology company improve discoverability & buyability in peripherals category in Japan

About the Client and their Objective

The client is an American multinational information technology company headquartered in Palo Alto, California, that develops personal computers, printers and related supplies.

The client wanted to improve its discoverability & buyability in Japan for the peripherals category.

Competitor Analysis

Understanding existing competitors’ placement in the marketplace, their strategies & their individual segments to craft targeted content & campaigns. Metrics in focus were value proposition, ease of use, affordability & customer experience.

Discoverability Analysis

Used ECC to identify high-volume search keywords with low HP Discoverability scores. Optimized spend towards ROAS to identify high-value keywords. Monitored marketplace dynamics & make keyword adjustments accordingly.

Content Analysis

Increased focus on investing in the creation of quality content to build and improve trust and awareness about the brand. This enabled buyability improvement as the AMZ score increased from 94.2 to 96.2 and ECC Score from 61.6 to 79.2.

Advanced Analytics

Segmented the category products into manageable segments and analyzed their performance. Formulated strategies and identified opportunities to improve click-through rates and reduce spending.

Key Impact

42% Growth in Organic SoV

26% Growth in Sponsored SoV

22% Increase in Content Score

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